Bet365 is based in the United Kingdom, Stoke on Trent. The company is owned by Coates family. Peter Coates had few different businesses and bought a couple of betting shops called Provincial Racing in 1974, which in the future grew to 59 shops. But mastermind of this company was his daughter Denise Coates. It was her idea in 2001 to start an online betting business – William Hill and Ladbrokes were quite hesitant about the online betting idea at this time. She bought domain name bet365.com on eBay for 10 000£. Coates family took 15m £ loan from bank mortgaging all betting shops, sold his shares of Stoke City FC (which later on he bought back) and dived into online betting business. Most of the bookmakers at this time were offering horse racing, greyhounds, main football leagues, basketball, ice hockey. Bet365 chose another way – they were offering a lot of different sports, like cricket, darts, formula 1, cycling, boxing – this was a novelty at that time. Later on, they sold all betting shops to Coral in 2005 and never looked back – they became one of the biggest and most innovative online gambling company in the world.
Worth to mention that at this era most bookmakers base their offices in low-tax areas like Caribbean, Gibraltar or Malta, but bet365 stayed loyal to their roots and kept offices operating from Stoke on Trent creating 3000+ workplaces for local community and having shares in local football team Stoke City FC (Peter Coates being the chairman of the club).
If you are looking for a bookmaker which offers literally every league in the world – this is it. Best prematch and live offer without doubts.
Every game has visualization – possessions, stats, shots on target and etc. A lot of games have videos (you need to have funds in the account – a couple of euros will do).
Limits. If you are small punter (20-40 euros stakes) you do not need to worry about the limitation of your account – in most cases, you will go under the radar and can bet forever.
If you will be betting on top leagues (even bigger stakes) – no risk of being limited.
If you will be betting on possibly dodgy games or low-level sports/leagues – there is a risk of being limited. But bet365 is quite liberal to winning customers and will let you bet much longer than other European bookmakers.
Limits also depend from the region you will sign. Eastern Europeans will have much smaller limits that Western Europeans. After some time limits will be updated (reduced or increased depending on your performance).
Margins. Top leagues have top prices on the market. Lower the league bigger the margin.
Small tip: if you like to bet on goals live – always check Asian lines – odds will be higher all the time compared to usual over/under odds because of the margin.
Market set. If you are looking for the biggest market set – this is bookmaker for you. Live or prematch you will find the biggest offer of different markets. If you are combo bettor – this is bookmaker for you (they even have usual promotions for combo bettors).
Outright markets, corners/yellow cards, any other market you can think of – if bet365 won’t have it, no one else will.
Absolute must bookmaker for every punter. The day my account was limited was one of the worst in my betting life. I felt devastated.
Recommended: for all punters (stake from 1 euro to 500 euros). Reliable and trustworthy bookmaker.
Good news: customers accepted from most countries.
Deposits: Skrill and Neteller (free)
Withdrawals: Skrill and Neteller – free. You can withdraw as many times as you like for free.
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