Category: Bookmakers

Bet365 – always step ahead

Bet365 is based in the United Kingdom, Stoke on Trent. The company is owned by Coates family. Peter Coates had few different businesses and bought a couple of betting shops called Provincial Racing in 1974, which in the future grew to 59 shops. But mastermind of this company was his daughter Denise Coates. It was her idea in 2001 to start an online betting business – William Hill and Ladbrokes were quite hesitant about the online betting idea at this time. She bought domain name bet365.com on eBay for 10 000£. Coates family took 15m £ loan from bank mortgaging all betting shops, sold his shares of Stoke City FC (which later on he bought back) and dived into online betting business. Read More

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