First of all, you need to know that Sportmarket is not a usual bookmaker. It is a broker service. The company is owned by Per Hildebrand who is well known in betting and poker circles. He founded his first company “24h poker” in 2000 and started to build his own poker software. Sportmarket was established in 2004 and in the beginning, was dealing only with big bettors (from 10 000 euros turnover per month). Now it is affordable for most punters staking from 25 euros per bet. Read More
Pinnacle was founded in 1998 and it is one of the biggest online bookmakers. They are based in Curacao. While most of the information about company’s turnover is kept secret, I am pretty sure we are speaking about billions of euros/dollars.
When Pinnacle started trading they chose a different strategy than most bookmakers – instead of offering bonuses to new customers, Pinnacle chose reduced margin (high prices) strategy attracting new customers which worked very well. Read More